Toppers launches new store prototype in Milwaukee

January 11, 2017 • Company Growth

Toppers Pizza has launched a new store prototype that features an open kitchen, allowing customers to get an up-close look at their orders as the restaurant’s team members create their pies.

The Whitewater-based pizza restaurant franchise said Tuesday that the company plans to roll out this new store design — called the Toppers Show Kitchen — systemwide. The new prototype originally was unveiled in Milwaukee three months ago and received positive reviews, the company said.

The entire design makes for a cleaner, livelier and more inviting environment, Toppers said. The open kitchen format also engages the customers, the company says, allowing them to follow along as their pizza is customized.

“Customers today want to see their food and the people preparing their food,” said Toppers president Scott Gittrich in a news release. “They want to know what’s going on and they want to feel a connection with what they’re about to eat.”

The company is planning to build the prototype in every new market they enter; and any existing stores can also choose the Toppers Show Kitchen design when it’s time to remodel. The new design allows customers to see the toppings and ingredients Toppers uses, as well as “the differentiators that set us apart in the better pizza category,” said David Biederman, who recently took over as Toppers’ new chief development officer.

“Our business is changing. Now, people are coming in and picking up their product — it’s not just delivery anymore,” Biederman said. “…It shows that we’re no longer just making pizza and sending it off with our drivers — we’re a place where customers are starting to interact with us far more. This is an opportunity to increase engagement with our brand— to really show them that we care about the quality of our product.”

Toppers has locations in 14 states. The brand is known for it customizable pizzas that can be garnished with various toppings and sauces.

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