TOPPERS PIZZA RANKED IN FRANCHISE TIMES’ “FAST AND SERIOUS” LIST

March 31, 2017

The annual ranking reveals some of the industry’s smartest-growing brands.

Beth Owen • December 28, 2016

40. Toppers Pizza
Pizza places

NEW • Scott Gittrich, founder of Toppers Pizza, quibbles a bit when asked his strategy for building his brand. He believes it’s about “ruthlessly guarding and building the concept and unit profitability. I’m not sure that’s a strategy as much as it is blocking and tackling.” Gittrich started Toppers 25 years ago with one restaurant, and in the last three years, has grown to more than 73 units and $60 million in systemwide sales. An in-your-face marketing campaign is one differentiator. “Our brand voice is the cocky young person, kind of dismiss the big guys and talk smack,” he says. But the “biggest one by far” is Toppers’ online ordering capabilities for customers, in which the brand has invested heavily. Forty-two percent of orders come in online. “Our customers love the site and use it in a whole bunch of unique ways,” he says. But Gittrich is not stopping there. “We look out 10 to 15 years and say you know, there’s going to be self-driving cars, there’s going to be automation in kitchens where robots are making pizzas, customers are going to be ordering in kiosks in restaurants. Those kinds of things are not a question of if, they’re a question of when and who’s going to adopt those things,” he says. “It’s our job to look at those things.”

About this project

Franchise Times created a formula to identify fast-growing franchise systems that also have staying power, as an antidote to multiple other rankings that include too many one-year wonders. Controller Matt Haskin developed a proprietary 10-point formula, including percentage sales growth, percentage unit growth, dollar sales growth and numerical unit growth over the past three years. The database for the project is the Franchise Times Top 200+, our annual ranking published in October of the largest franchise systems by revenue. Haskin identified the companies that submitted information for all three years for that project, then selected for analysis those with systemwide sales above $40 million. The NEW symbol denotes a franchise that is making its debut on FT’s Fast & Serious list.

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