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It started with a simple idea—“do pizza better.”
That idea became Toppers.


AND PIZZA WAS REBORN!

Fueled by his belief that pizza is the best food on the planet, Scott Gittrich set out to do pizza right. With respect. Made from scratch. Only Wisconsin cheese. Fresh. Fast. Delivered. And the market responded. We’ve doubled in size over the last three years, with a presence in 11 states—three of them already sold out. We’re looking for smart, experienced operators to help us take this proven concept to a hungry nation—we’re aiming for 700 stores in the next 10 years.

A powerhouse menu,
delivered

From personalized pies to unique House Pizzas, Toppers’ commitment to doing it right is changing people’s pizza expectations. Equally impressive? Our legendary, highly shareable Topperstix™, loaded with real Wisconsin cheese and garlic buttered on both sides. With more than a million possible topping combinations to the perfect match from 16 Dippin' Sauces, no one delivers more ways to express their taste than Toppers. Every product we make is cooked in about 360 seconds and can be delivered in about 25 minutes, practically anywhere around town. No wonder people love us.

Not Just Fans.
Fanatics!

From smaller towns to the Chicago Loop, Toppers fanatics line up for our grand openings like it’s Black Friday. Whether it’s one-upping a friend with “you-HAVE-to-try-this” pizza or hitting us up for a Saturday closer, our fanatical, Millennial fan base isn’t bashful about broadcasting their enthusiasm—in person or on social media. And we love ’em for it.

Uncompromising values

Living these values, every day and in every store, is the only way we can fulfill our mission to be the best pizza company in the world.

Live with Integrity

Nothing is worth disrespecting yourself or your fellow man.

Have Fun

You won’t do something well if you don’t love doing it.

Build Something Special

From every pizza to every new store opening, what we do matters.

Bring it...with Passion

Fuel every moment with a bit of your heart and soul.

Give Customers What They Want

We share an obsessive compulsion to serve.

We take customization
personally

Personal expression isn’t just for selfies and tattoos—Millennials love to make their mark on everything. With more than a million possible topping combinations to the perfect match from 16 Dippin’ Sauces, no one gives them more ways to express their taste than Toppers. They can even customize their Topperstix—because our kitchen is their kitchen. And we’ve made it easier than ever to see their custom creations being made fresh in our newer store designs.

Why Toppers?

More Store Pics
See store pics

Never a better time, never a bigger opportunity

Toppers is one of the fastest growing better-pizza chains in the United States, and we’re fueled by the growing consumer demand for amazing pizza, crafted and delivered fast, just the way our customers want it. We’ve doubled in size in the last three years and key states are selling out. Seasoned restaurant operators with a knack for building something special can capitalize on our march across America. Do you have what it takes?

Better Delivery Drives Business

We analyze, tweak and innovate our delivery process to wring out every extra minute. The result? Pizza delivered as fresh, fast and hot as humanly possible. Our drivers even run to the door to shave off the last stubborn seconds. With 55% of our business coming from delivery, our relentlessly perfected process leaves competitors in the dust.

See grand
opening pics

Open Strong, Stay Strong

From real estate and financing support to training your new Toppers team, we make sure you are prepared for a strong grand opening. We’ve developed a promotional kit to help introduce you to your market and get entrenched in the neighborhood. And once you’re up and running, our home office support teams will work with you through issues big and small, to keep you on track and your sales trending forward. And from pricing committees to innovation think tanks, there are many ways to get involved and help chart our path to total pizza domination.

Stand-Out Marketing

Order from Anywhere, Really

Americans gobble up 100 acres of pizza daily—an awful lot of which is ordered through online channels. And as smart phones continue their takeover of America, the demand for easy online ordering will only continue to grow. Toppers is pioneering a customized POS and e-commerce platform that work in sweet harmony—so the average phone becomes a remote control for pizza. Hello, higher check average!

Join our league of pizza veterans

Passion drives every member of the Toppers leadership team—plain and simple, we respect the power of pizza. But we also respect the power of experience. Our veteran team has over 125 years of industry experience, allowing us to formulate the perfect recipe to appeal to both pizza fanatics and savvy investors. Continuous innovation in products and process keeps us at the top of our game, and sales growing.

Pizza Domination

by the numbers

$ 958,327 *
Average Unit Net Sales
24.7 %***
Average Labor
28.0 %***
Average Cost of Goods Sold
$ 166,205
EBITDA
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Toppers by the numbers

Financial Qualifications

Total Investment

$292,416 – $530,652**

Multi-Unit (minimum 3 – 5)

Liquidity: $350,000 – $500,000
Net Worth: $750,000 – $1,000,000

Average Square Footage

1,300 – 1,700 (1,500 sq ft is optimal)

Our flexible footprint makes
finding a spot to locate extra easy,
whether it’s an endcap, inline
or freestanding location.

Franchise Fee

1st Unit - $30,000

2nd Unit - $20,000

3rd Unit - $20,000

4th Unit - $15,000

5th Unit - $15,000

6+ Units - $10,000

You Should Always Get
a Second Opinion

Hear it straight from our partners in pizza
Cultural Phenomenon: Toppers company culture is a differentiator when recruiting Franchisees

Cultural Phenomenon: Toppers company culture is a differentiator when recruiting Franchisees

At Toppers Pizza, the topic of company culture, which includes Having Fun, Building Something Special, Bringing it with Passion, and giving Customers what they want, comes up early in the approval process. Click here to learn more in the April edition of Nation’s Restaurant News.

 NRN Feature: Hot Trends in Real Estate

NRN Feature: Hot Trends in Real Estate

Toppers unveiled a new store prototype, the Toppers Show Kitchen, in Milwaukee (Eastside) in 2016. The open design allows Customers to interact with Toppers Team Members and get an up-close look at the toppings. Read the full article in NRN here.

 PMQ Magazine: “The price is fixed: Toppers Pizza tests the waters with a new pricing model for unlimited toppings”

PMQ Magazine: “The price is fixed: Toppers Pizza tests the waters with a new pricing model for unlimited toppings”

Last August, Whitewater, Wisconsin-based Toppers Pizza launched a “Straight-Up Pricing” model in all 76 of its stores. According to vice president of marketing Scott Iversen, any pizza with more than two toppings now costs the same, regardless of how many toppings a customer piles onto his pie—and Toppers offers 30-plus toppings to choose from. When […]

You Ask, We Answer

+
How much money does it take to buy a Toppers Franchise?

You need a net worth of at least $750,000 and cash/liquid assets totaling $100,000-150,000 per restaurant to begin your Toppers takeover.

+
Does Toppers provide financing?

Not directly, but we can recommend financing companies that specialize in restaurant and equipment financing and are familiar with our proven concept.

+
What kind of professional experience should I have?

Because of our current growth trajectory, we are looking for seasoned restaurateurs with multi-unit experience, looking to grow their portfolio with a proven concept.

+
Will Toppers Pizza work in my market?

America’s love affair with pizza is alive and well, and continues to grow. From our roots in the Midwest to our recent expansion into North Carolina, North Dakota and Nebraska, our concept simply works. Small town, big city, college campus—our bold flavors and amazing service build loyalty.

+
How much does a Toppers earn in a year?

The amount of money you make will depend on a variety of factors, many under your control like store management, variable costs, local advertising and your investment. Once you become a franchisee, we can help you chart your multi-year financial plans and break-even projections based on high, medium or low return outcomes.

+
How long does it take to open a Toppers?

It takes about 6–9 months from the time you sign the franchise contract to the time pizza fanatics start pouring through your door.

+
Can I open multiple stores in one area?

We’re looking exclusively for people with the experience and assets to open multiple units within an agreed-upon timeframe. We will help determine how many Toppers Pizza units are optimal for your trade area and create a development plan to keep you growing, year after year.

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What about advertising and advertising fees?

Local marketing takes up about 4% of sales, though most franchisees invest more in order to grow their businesses. Franchisees also must set aside 3% of gross sales weekly to contribute toward Toppers general marketing. This funds the maintenance, administration, direction and development of advertising materials for the Toppers Pizza, Inc. chain.

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Are franchises responsible for delivery vehicles?

Typically drivers provide their own vehicles and take on all maintenance and upkeep.

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Why are some markets available and others aren’t?

We close off territories to allow existing area owners to operate and expand their Toppers empire. The markets still available yearn for franchise owners to step up and take over the town. The fans demand it.

More Faqs

Claim Your Territory

Before Someone Else Claims Your Territory

Current Operating States with Additional Territories Available (3 store commitment)
Area Development Opportunities (5 store commitment)
Sold Out
Not Currently Franchising in these States

Available Markets in Alabama

  • Birmingham
  • Huntsville-Decatur
  • Mobile
  • Montgomery
  • Auburn-Opelika
  • Dothan-Enterprise
  • Tuscaloosa
  • Florence

Available Markets in Arizona

  • Phoenix-Mesa-Scottsdale
  • Tucson
  • Prescott
  • Flagstaff
  • Temple

Available Markets in Arkansas

  • Little Rock
  • Fayetteville-Springsdale-Rogers
  • Ft. Smith
  • Hot Springs-Benton
  • Pine Bluff
  • Jonesboro-Paragould
  • Cabot-Searcy

Available Markets in California

  • All Major Markets Open
  • Ventura County – Not Developing

Available Markets in Colorado

  • Boulder-Longmont SOLD OUT
  • Fort Collins-Greely-Loveland SOLD OUT
  • Denver
  • Colorado Springs-Pueblo
  • Grand Junction

Available Markets in Florida

  • Orlando
  • Tampa
  • Miami-Fort Lauderdale
  • Gainesville-Ocala
  • Jacksonville
  • Pensacola
  • Panama City
  • Tallahassee
  • Fort Myers-Naples
  • West Palm Beach

Available Markets in Georgia

  • Atlanta
  • Augusta
  • Columbus
  • Athens
  • Macon
  • Savannah
  • Warner Robins-Perry

Available Markets in Idaho

  • Boise
  • Idaho Falls-Pocatello

Available Markets in Illinois

  • Dekalb – SOLD OUT
  • Chicago – Limited Availability
  • Schaumburg-Elgin
  • Peoria
  • Springfield-Decatur
  • Rockford
  • Moline-Davenport
  • Champaign-Urbana
  • Bloomington-Normal

Available Markets in Indiana

  • Broad Ripple SOLD OUT
  • Fishers SOLD OUT
  • Carmel SOLD OUT
  • Indianapolis – Limited Availability
  • South Bend
  • Fort Wayne
  • Lafayette
  • Bloomington
  • Terre Haute
  • Evansville
  • Merriville-Michigan City
  • Kokomo-Muncie
  • Greenwood-Greenfield
  • Valparaiso

Available Markets in Iowa

  • Sioux City SOLD OUT
  • Cedar Falls
  • Waterloo
  • Cedar Rapids
  • Iowa City
  • Des Moines
  • Davenport
  • Council Bluffs
  • Ames
  • Ottumwa

Available Markets in Kansas

  • Overland Park – SOLD OUT
  • Lawrence – SOLD OUT
  • Shawnee – SOLD OUT
  • Olathe – SOLD OUT
  • Kansas City – Limited Availability
  • Wichita
  • Topeka
  • Leavenworth
  • Junction City
  • Manhattan
  • Hutchinson

Available Markets in Kentucky

  • Highland Heights- Northern KY Univ. – SOLD OUT
  • Louisville
  • Lexington
  • Bowling Green
  • Frankfort
  • Owensboro
  • Elizabethtown
  • Hopkinsville

Available Markets in Louisiana

  • New Orleans
  • Baton Rouge
  • Shreveport
  • Lafayette-Lake Charles
  • Alexandria
  • Monroe-Ruston

Available Markets in Maryland

  • Bethesda SOLD OUT
  • Columbia SOLD OUT

Available Markets in Michigan

  • Grand Rapids – Limited Availability
  • Detroit
  • Kalamazoo-Battle Creek
  • Ann Arbor
  • Saginaw-Midland
  • Holland-Muskegon
  • Lansing

Available Markets in Minnesota

  • Minneapolis – Limited Availability
  • Columbia Heights
  • Brooklyn Park
  • Blaine
  • Arden Hills
  • Maplewood
  • White Bear Lake
  • Duluth

Available Markets in Mississippi

  • Jackson
  • Gulf Port-Biloxi
  • Hattiesburg-Laurel
  • Starkville-Columbus
  • Southaven
  • Meridian

Available Markets in Missouri

  • Kansas City – Limited Availability
  • St. Louis
  • Columbia
  • Springfield
  • Independence
  • Cape Girardeau
  • Joplin
  • Jefferson
  • St. Robert
  • Branson

Available Markets in Montana

  • Billings
  • Great Falls
  • Bozeman
  • Butte-Helena

Available Markets in Nebraska

SOLD OUT

Available Markets in Nevada

  • Las Vegas
  • Reno

Available Markets in New Mexico

  • Albuquerque
  • Farmington
  • Santa Fe
  • Las Cruces

Available Markets in North Carolina

  • Chapel Hill – SOLD OUT
  • Charlotte – Limited Availability
  • Raleigh-Durham-Cary
  • Greensboro-Winston-Salem
  • Fayetteville
  • Jacksonville
  • Wilmington
  • Burlington
  • Asheville
  • Greenville

Available Markets in North Dakota

  • Fargo
  • Grand Forks
  • Minot

Available Markets in Ohio

  • Cincinnati – Limited Availability
  • Columbus
  • Cleveland
  • Akron
  • Dayton-Springfield
  • Toledo
  • Youngstown
  • Springfield

Available Markets in Oklahoma

  • Oklahoma City
  • Norman
  • Tulsa
  • Lawton

Available Markets in Oregon

  • Portland
  • Eugene
  • Bend

Available Markets in Pennsylvania

  • Philadelphia
  • Pittsburg
  • Allentown
  • Erie
  • Reading-Lancaster
  • Scranton-Wilkes-Barre
  • Harrisburg-York

Available Markets in South Carolina

  • Fort Mill SOLD OUT
  • Columbia
  • Greenville-Spartanburg
  • Charleston-Mt. Pleasant
  • Myrtle Beach
  • Sumpter
  • Rock Hill
  • North Augusta-Aiken
  • Florence-Darlington
  • Anderson-Clemson

Available Markets in South Dakota

  • Sioux Falls – SOLD OUT
  • Brookings – SOLD OUT
  • Rapid City

Available Markets in Tennessee

  • Nashville
  • Murfreesboro
  • Chattanooga
  • Memphis
  • Clarksville
  • Knoxville
  • Johnson City
  • Pigeon Forge-Gatlinburg

Available Markets in Texas

  • Fort Worth – Limited Availability
  • Dallas
  • Houston
  • El Paso
  • Killeen-Ft. Hood
  • Austin
  • San Antonio
  • Amarillo
  • Corpus Christi
  • Lubbock
  • Longview

Available Markets in Utah

  • Salt Lake City
  • Provo

Available Markets in Virginia

  • Alexandria SOLD OUT
  • Annandale SOLD OUT
  • Richmond
  • Virginia Beach
  • Norfolk-Portsmouth
  • Fredricksburg
  • Lynchburg
  • Charlottesville
  • Roanoke

Available Markets in West Virginia

  • Charleston-Huntington
  • Parkersburg
  • Morgantown
  • Beckley

Available Markets in Wisconsin

SOLD OUT

Available Markets in Wyoming

SOLD OUT

Map out  your Toppers territory
Complete the app or this form to get
the ball rolling
Meet Director of Franchise Development,
Mark Cairns
Read our Franchise Disclosure Document. Sign and return the FDD receipt.
Interview other successful multi-unit operators
to validate your commitment
Meet our veteran leadership team at Discovery Day
Stake out your multi-unit territory and sign your agreement
Construct your store, train the team and open
your doors to the masses
Scale to maximize efficiencies and dominate the market
 
Open your doors in
less than 12 months
 

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TOPPERS.COM

Prequalification Form | Privacy | Terms

*The financial performance set forth is for the one year (52 weeks) commencing on January 4, 2016, and ending on January 1, 2017, and is for the 31 restaurants open and continuously operated by all restaurants for a minimum of five full years. Of the 31 restaurants, 18 exceeded the average gross sales, as defined in our Franchise Disclosure Document.

Please refer to our 2017 Franchise Disclosure Document for additional information. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for informational purposes only. Offer is made only by prospectus. ©2017 Toppers Pizza, Inc.

**Please refer to Item 7 of our 2017 Franchise Disclosure Document for additional detailed information.

***The COGS and the Cost of Labor set forth is for the one year (52 weeks) commencing on January 4 2016, and ending on January 1, 2017, and is for the 9 affiliate-owned restaurants open and continuously operated for a minimum of four full years. Of the 9 restaurants, 7 exceeded the average COGS and 6 exceeded the average Cost of Labor, as defined in our Franchise Disclosure Document.