Last August, Whitewater, Wisconsin-based Toppers Pizza launched a “Straight-Up Pricing” model in all 76 of its stores. According to vice president of marketing Scott Iversen, any pizza with more than two toppings now costs the same, regardless of how many toppings a customer piles onto his pie—and Toppers offers 30-plus toppings to choose from.
When PMQ heard this news, we wanted to know how the unlimited-topping change affected Toppers’ food costs, what the brand’s franchisees thought, and if sales increased or decreased. Iversen answers all of our questions and more in this exclusive—and insightful—interview. Could your pizzeria be a candidate for fixed pricing, too?