Alanna Del Rios, the new franchise development manager at Whitewater-based Toppers Pizza, took a full circle path to her current position with the company. A top sales performer at both the Milwaukee Journal Sentinel and Valassis, in her new role, the Twin Lakes resident will be working to process, qualify, and move prospects through the Toppers Pizza franchise sales system. On top of that, she will also be focused on new lead generation for the rapidly expanding franchise better pizza brand.
But Del Rios is no stranger to Toppers.
“I was working at Valassis doing media sales and that’s when I was first introduced to the Toppers brand,” Del Rios said. “I saw Toppers pop up in the Milwaukee market so I reached out to (Toppers Pizza Vice President of Marketing) Scott Iversen eight years ago.”
While at Valassis, Del Rios worked with a variety of QSR and fast casual restaurant concepts selling shared mail packages. However, Toppers was always an intriguing concept.
“They just stuck out to me as different. Not just from a messaging standpoint but the way they treated me. I called on individual franchisees and even though I was basically just another sales person walking through their door, they always treated me with respect,” she said.
After a return stint with the Milwaukee Journal Sentinel, Del Rios decided that she wanted something different in her career and was exploring the idea of moving into the marketing realm. So, she reached back out to Iversen.
“I reached out to Scott looking for advice about how to make the move from sales to more of a marketing focus. But in January, I saw the job posting for the franchise sales position. Sales was what I had mostly done in my career and I realized that I could take my skills set and help Toppers as they grow and expand,” said Del Rios.
It’s a full circle story for the proud mother of a 13-year-old son. The two live in the Twin Lakes area of Wisconsin where her parents have called home for over 30 years. Del Rios started in the new role in March and after going through training will be working to further Toppers Pizza’s franchise development strategy as the brand surpasses 80 stores in the first half of 2017 and works to continue the momentum from 2016 when the company experienced tremendous growth including climbing sales and three signed multi-unit development deals that will ultimately add 41 new locations to Toppers’ ever-growing network.