Let’s face it: The restaurant industry has got some serious competition from the array of businesses now making dining at home an increasingly popular option for consumers. And that holds doubly true in the pizza restaurant business, where take-out and delivery have always played a big role.
But most brands have made their dine-in businesses integral to their success, and since even the most committed hermits crawl out from their caves for a dinner out once in a while, savvy restaurateurs know that the experience their brands provide for those dining in may be more critical in today’s ultra-competitive pizza business than ever before.
For one brand that has launched a anew store prototype, Toppers Pizza, the subject is top of mind. The chain has spent the past year immersed in the redesign process, which has resulted in a more open kitchen design, dubbed the Toppers Show Kitchen.
“Much of our design was driven from how our customers have been using our restaurants and the direction the business is heading,” Toppers Chief Development Officer David Biederman told PizzaMarketplace in an interview following the opening of the first store sporting the new look in Milwaukee. “We are seeing more and more people coming in and picking up pizza in-store. The online ordering is gaining popularity. We are changing from just a pizza factory. Now, our customers are coming in and seeing us. They are seeing our brand and the quality of the product that we make. We wanted to allow our customers to actually see what goes into the pizza that they are excited to eat. That’s where the inspiration of the Show Kitchen stemmed from.”
Click here for full article.