Toppers Pizza opens Saturday, and the chain already has leased a second location.
The first restaurant, which is in a strip mall on Minnesota Avenue north of 18th Street, will open at 10:30 a.m. Saturday. The first 50 people in line will receive a free menu item weekly for a year, and some customers will win the same offer through scratch cards distributed opening day.
Most franchisors agree location intelligence tools are an important part of site selection today, but they haven’t entirely replaced the old-school practices of site visits and personal experience. Some location intelligence systems estimate a 10 to 12 percent margin of error on either side in terms of under-performing or out-performing expectations. So, it is still important to apply both high-tech and low-tech solutions, says Mark Cairns, director of franchise development at Toppers Pizza in Whitewater, Wisconsin.